We foster Human Connection in the Kitchen
The company behind America’s fastest-growing kitchenware brands.
We believe in
Accessibility. We make high-quality small kitchen appliances and kitchenware at accessible price points.
Premium Design. Beauty and form are critical. We bring a premium feel to everything we create.
Simplicity. We eliminate complexity, boiling everything down to its simplest form.
Code of Practice
Put the customer first — Think like a boss — Be growth minded — Be a team
Our Story
Shae Hong is a wellness-obsessed home cook who revolutionized the kitchenware category at 25 years old when he founded Made by Gather®, a portfolio of kitchenware brands built on the principles of design, accessibility, and innovation.
Known for being in tune with the modern consumer, he started with Bella®, the first appliance brand to bring fashion to the countertop. Harnessing the company’s ability to capitalize on contemporary trends, he continued to grow Made by Gather® on the belief that kitchen essentials should inspire creativity and serve more than a utilitarian purpose, leading to collaborative projects with notables like Drew Barrymore and Ghetto Gastro and further building his portfolio of coveted brands with Beautiful™ and CRUX®.
Leadership
Team
Shae Hong
Founder & CEO
Shawn Austin
President
Tony Gianforte
Chief Financial Officer
Jody Fellows
Chief Operating Officer
Denielle Wolfe
Chief Product Officer
Rachel McLaughlin
Chief Marketing Officer
Jason Landun
Chief Sales Officer
Marie Gloria
Chief People Officer
Sophie Jamison
Chief Tik Tok Officer
Jenn Drago Ericksen
Chief Communications & Strategy Officer
Press
Feb 8, 2023
Sophie Roe’s Must-Have
Kitchen Tool
Apr 6, 2022
Beautiful by Drew Barrymore
Launched a New Mixer Collection
at Walmart | Apartment Therapy
Dec 2, 2022
The Best Designed Air Fryer:
Crux X Marshmello 8 Qt
Sept 29, 2022
Crux Air fryer by Marshmello
Wants You To Dial It Up
To Turbocrisp | Adweek
Dec 7, 2022
This gorgeous Drew Barrymore
cookware set has everything
your kitchen needs
Jan 7, 2020
The CRUXGG Waffle Maker
Can Be Used for Just About Anything
Aug 16, 2018
Could this appliance
replace your oven?
Strength in Numbers
125
Employees
$4bn
in sales since inception
10,000+
appliances sold daily
40+
Product Categories
across small kitchen appliances
and cookware
20+
Year-Long Partner Relationships
Our Brands
A diverse portfolio of consumer kitchenware brands.
Our Brands
A diverse portfolio of consumer and commercial kitchenware brands.
Private Brands
We design and manufacture kitchenware for leading retailers.
Our singular product development, engineering and supply chain capabilities have engendered the loyalty of consumers and buyers from specialty to mass. Our long-standing customer relationships span across mass, specialty, professional and online.
Private Brands
We design and manufacture kitchenware for leading retailers.
Our singular product development, engineering and supply chain capabilities have engendered the loyalty of consumers and buyers from specialty to mass. Our long-standing customer relationships span across mass, specialty, professional and online.
Approach
We use strategy, data and design to develop products at the speed of culture.
Our flexible infrastructure and longstanding relationships with factories have enabled us to take a concept to commercialization in half the time it takes others.
