Made By Gather - We foster Human Connection in the Kitchen

We foster Human Connection in the Kitchen

The company behind America’s fastest-growing kitchenware brands.

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We believe in

Accessibility. We make high-quality small kitchen appliances and kitchenware at accessible price points.

Premium Design. Beauty and form are critical. We bring a premium feel to everything we create.

Simplicity. We eliminate complexity, boiling everything down to its simplest form.

Code of Practice

Put the customer first  — Think like a boss — Be growth minded — Be a team

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Our Story

Shae Hong is a wellness-obsessed home cook who revolutionized the kitchenware category at 25 years old when he founded Made by Gather®, a portfolio of kitchenware brands built on the principles of design, accessibility, and innovation. 


Known for being in tune with the modern consumer, he started with Bella®, the first appliance brand to bring fashion to the countertop. Harnessing the company’s ability to capitalize on contemporary trends, he continued to grow Made by Gather® on the belief that kitchen essentials should inspire creativity and serve more than a utilitarian purpose, leading to collaborative projects with notables like Drew Barrymore and Ghetto Gastro and further building his portfolio of coveted brands with Beautiful™ and CRUX®.

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The Made by Gather team at 2023’s IHA Inspired Home Show in Chicago


From the sounds, the food / drinks, the product displays, the fitted team showing up each and every day, and just the vibes all around… we put the houseware industry on notice. MBG is changing the game!

Our Brands

A diverse portfolio of consumer  kitchenware brands.

Leadership  Team

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Shae Hong

Founder & CEO

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Shawn Austin

President

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Tony Gianforte

Chief Financial Officer

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Jody Fellows

Chief Operating Officer

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Denielle Wolfe

Chief Product Officer

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Matt Carrow

Chief Marketing Officer

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Jason Landun

Chief Sales Officer

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Marie Gloria

Chief People Officer

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Sophie Jamison

Chief Tik Tok Officer

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Jenn Drago Ericksen

Chief Communications & Strategy Officer

Press

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Feb 8, 2023

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Sophie Roe’s Must-Have
Kitchen Tool

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Apr 6, 2022

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Beautiful by Drew Barrymore
Launched a New Mixer Collection
at Walmart | Apartment Therapy

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Dec 2, 2022

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The Best Designed Air Fryer:
Crux X Marshmello 8 Qt

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Sept 29, 2022

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Crux Air fryer by Marshmello
Wants You To Dial It Up
To Turbocrisp | Adweek

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Dec 7, 2022

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This gorgeous Drew Barrymore
cookware set has everything
your kitchen needs

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Jan 7, 2020

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The CRUXGG Waffle Maker
Can Be Used for Just About Anything

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Aug 16, 2018

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Could this appliance
replace your oven?

Strength in Numbers

125

Employees 

$4bn

in sales   since inception

10,000+

appliances sold daily

40+

Product Categories

across small kitchen appliances

and cookware 

20+

Year-Long Partner Relationships

3

Locations Worldwide:

New York, Montreal, Shenzhen


 

 

 

 

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Private Brands

We design and manufacture kitchenware for leading retailers.

Our singular product development, engineering and supply chain capabilities have engendered the loyalty of consumers and buyers from specialty to mass. Our long-standing customer relationships span across mass, specialty, professional and online.

Private Brands

We design and manufacture kitchenware for leading retailers.

Our singular product development, engineering and supply chain capabilities have engendered the loyalty of consumers and buyers from specialty to mass. Our long-standing customer relationships span across mass, specialty, professional and online.

Approach

We use strategy, data and design to develop products at the speed of culture.

Our flexible infrastructure and longstanding relationships with factories have enabled us to take a concept to commercialization in half the time it takes others.

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